In a two hours lecture on creativity at the Harvard School of Engineering and Applied Sciences in 2008, world class chef Ferran Adrià (of elBulli fame) showed a short but beautifull video. In this video, the gastronomic experience of a couple is shown through their facial expressions.
Accompanied by the soundtrack ‘A Day in the Live’ (Lennon and McCartney 1967), we see how the restaurant crew serving the food to the couple, enjoying it to the max.
As Ferran said: “It’s not the food, it’s the experience.”
See also a similar interview with Ferran Adrià at Google, including reviewing the elBulli site.