A research assignment: “TV-programs about cooking are popular but could be more popular if the TV-audience could interact with the cooks about the recipe, suggest alternative ingredients, ask to show or tell more details, give background information or whatever. The main obstacle for Interactive TV seems to be that there is no adequate business model and that there is some historical separation between TV displays having only marginal processor power and PC technology. But technology doesn’t prevent Interactive TV.” – Might deliver some interesting results.