This may seem like a ridiculous price-proposition. For € 1,50 you get half a liter of Spa Blue and for half the price you get three times that amount of water. (…) So here, ease of use is valued over content.
Wine, Charlatans, and Good Experience
Mark Hurst (Good Experience) refers to an article which suggests that the experience of drinking wine is determined less by the wine itself and more by the consumer’s own expectations for the wine. Another article suggests that “the apparent origin of (a) wine affects the perception of a restaurant’s food and even the probability that the customer will return.”