“Researchers at Columbia Engineering have digitised food creation and cooking processes, using 3D printing technology to tailor food shape and texture and lasers of various wavelengths to cook it.” (Source: CACM) – I wonder what that does to the experience of dining.
Coming back from 11 years of hibernation (2010-2021) means we’re trying to collect, integrate and update FoodUX with previous and recent pointers.
Today, I delivered my presentation at the EuroIA 2010 in Paris on the relation between my two passions: gastronomy and user experience design.
FoodUX served its purpose as a collection of background materials for the presentation. In future times, I will keep maintaining @CompCook as much as possible. So, keep tuning in once in a while.
Taste is a very important driver of the eating experience and a complex human phenomenon. It has been a topic of scientific research and philosophical discussion.
Research on Taste
The mission of the Taste Science Laboratory in the Division of Nutritional Sciences at Cornell University is to elucidate the nature and impact of individual differences in perception – in particular, differences in taste and smell sensitivity – on personality, performance, and preferences.
In its first definition, the American Heritage Dictionary limits the tastes perceived by the taste buds to four: in fact there are at least six in addition to the classic four, there are the taste of fat, and a taste called umami. Umami means delicious in Japanese, and is the word for the savory taste of meat. In this way, our taste buds are designed to tell us about the nutritional qualities of the food we eat: sweet for ripe fruit and carbohydrates, sour for unripe fruit and vitamin C, salty for salt and other minerals, bitter for poisonous plants, umami for protein, and fat for fat!
The second definition, which includes smell and touch, is the one most people have in mind when they talk about the taste of a food; taste, in this sense, means flavor.
Taste and Philosophy
“Taste, perhaps the most intimate of the five senses, has traditionally been considered beneath the concern of philosophy, too bound to the body, too personal and idiosyncratic. Yet, in addition to providing physical pleasure, eating and drinking bear symbolic and aesthetic value in human experience, and they continually inspire writers and artists.”
Really looking forward reading it.
During the 8th international gastronomy summit, MadridFusión, world renowned Michelin star chef Juan Mari Arzak of the famous Arzak restaurant in Spain and Philips Design presented a series of concepts intended not only to delight palates, but also evoke emotion and stimulate the senses.
The sensual enjoyment of flavors, the appreciation of harmonies and the recognition of nuances all combine to create the unique pleasure of the dining table. In its latest Design Probe – Multi-sensorial Gastronomy – Philips Design has explored how the integration of light, conductive printing, selective fragrance diffusion, micro-vibration and a host of other integrations of sensory stimuli could affect the eating experience in subtle ways.
Lunar Eclipse (bowl), Fama (long plate) and Tapa de Luz (serving plate) are made from bone china and familiar objects from our everyday lives. However when liquid is poured into the bowl or food is placed on the plates, they begin to shine. A glowing light subtly appears from the bottom of the bowl and plates creating a new sensory dining experience as the senses are stimulated and altered. The series uses bone china and involves the integration of lighting, conductive printing, selective fragrance discharge, micro-vibration, electro stimulus and a host of other sensory stimuli that affect the food and the diner in subtle ways.
Also read this short interview with Juan Mari Arzak on the essential role of design, creativity and innovation in gastronomic cuisine.
According to Jakob, usability is like cooking dinner:
- Everybody needs the outcome;
- Anybody can perform the most basic activities;
- Anyone can learn these basics pretty quickly;
- There’s a level of excellence beyond the basics;
- Skill levels form a continuum from beginner to expert.
The cooking analogy stretches even further:
- Although multi-star gourmet restaurants are wonderful, there’s also a place in the world for modest neighborhood restaurants.
- Even if you can afford it, you shouldn’t eat out every day.
- Variety is the spice of life.
- Sometimes it’s nice to have others do the work.
- There’s value to being an outsider who’s not restrained by corporate politics or “the way things are usually done.”
So like cooking, anybody can do usability; the basic methods are simple enough.
Two high-order qualities of compelling user experiences revolve around the principles of harmony and balance. People feel at ease experiencing these. Unfortunately, high-order principles aren’t discussed in the user experience domain extensively.
Reading this article by Jennifer Farley (Sitepoint) on balance as a design principle and finding this blogpost on Washoku cooking and design by Garr Reynolds (Presentation Zen) inspired me to learn more on how principles of Japanese cooking can improve my designs for experiences.
In Japanese cuisine, the Power of Five rules. Five principles outline the ideal components of every meal. Each principle is a list of five items which should all be present for a nutritionally, visually, spiritually balanced meal, with no single component overpowering the others.
- Harmony in color. Washoku meals include foods that are red, yellow, green, black and white. This is not only visually pleasing, but a great way to be sure you are getting a good nutritional balance with your meal.
- Harmony in palate. By having a balance of salty, sour, sweet, bitter, and spicy foods, a washoku-style meal is thoroughly satisfying to the entire palate.
- Harmony in cooking method. Washoku-style meals use several different methods of cooking in each meal: simmering, searing, steaming, raw, and sauteeing or frying.
- Harmony in the senses. Each meal should please the five senses: taste, sight, sound, smell and touch (texture).
- Harmony in the outlook. This is a philisophical idea that when eating we should attempt, first to respect the efforts of all those who contributed their toil to cultivating and preparing our food; second, to do good deeds worthy of receiving such nourishment; third, to come to the table without ire; fourth, to eat for spiritual as well as temporal well-being; and fifth, to be serious in our struggle to attain enlightenment.
Elisabeth Andoh (author of Washoku: Recipes from the Japanese Home Kitchen) says: “Selecting ingredients at their peak of seasonal flavor, choosing locally available foods from both the land and the sea, appealing to and engaging all the senses, using a collage of color, employing a variety of food preparations, and assembling an assortment of flavors – a Washoku approach to cooking gives the creative and contemplative cook an opportunity to satisfy his or her own aesthetic hunger while providing sustenance and sensory pleasure to others.”
I immediately ordered her book.
The combination of design and food can be very fruitful for people and companies. They get a lot of inspiration from it and take it as metaphor, domain or just for the fun of it.
“Food Design Probes is a research project by Philips. They developed ideas how we will eat and source our food in the future, like in 15 to 20 years. There are 3 products we might have in our homes by then:
- The Nutrition Monitor. It basically has 3 parts, a sensor which you have to swallow, a scanner which can measure the nutritional value of food and a display device. So you’ll exactly know what your body needs and what kind of effect your food will have on it.
- The Food Printer. Remember the 3D sugar printer? Well, this is the next generation. The machine brings molecular gastronomy to your kitchen. ‘Feed’ is with some ingredients, pick a shape, let it print … and voilà your amazing 3D dish is ready. I can’t wait to see all the opensource 3D recipes that will be available!
- The Biosphere Home Farm. It’s a 21st century aquarium crossed with stylish shelving unit, it contains fish, plants and other mini ecosystems.”
Let’s see if this consumer electronics company can deliver some great designs from this far-future research and food inspiration.
In this thesis, he made a stronge case for a distinction between taste and flavor. His research showed that the taste and richness of flavor are the basis for a classification of flavors.
“Before we can objectively discuss taste, we first need to distinguish between taste and flavor. Taste refers to the human act of tasting. It is an intricate experience which involves all the senses. Flavor, however, refers to products. Food and drink have flavors. Making this distinction is important because this allows us to classify taste as subjective: whether you like the taste of a product is similar to whether you like the color red. Flavor then is an objective notion, making classification and assessment possible.”, wrote Peter Klosse in this column.
In 1991, Peter Klosse founded the Academy for Gastronomy which is a training institute for food professionals, chefs and sommeliers in The Netherlands.
In 2005, editor Carolyn Korsmeyer published the book “The Taste Culture Reader: Experiencing Food and Drink‘ in the serie ‘Sensory Formations’ (Berg Publishers). Besides taste, this serie looks into other senses such as vision, sound and touch. Not in a technology but in a human perspective.
This book will interest anyone seeking to understand more fully the importance of food and flavor in human experience, said the publisher. So, I read the book and the following quotes resonated:
“(…) the senses usually work together in interrelation to create sense experience; the term that captures this integrative perspective of the senses is ‘intersensoriality’.” (Korsmeyer, p.8)
“The senses are the organs by which man places himself in connection with exterior objects.” (Brillat-Savarin, p.16)
“There is no situation in which sensibility and understanding, united in enjoyment, can be as long continued and as often repeated as a good meal in good company.” (Immanuel Kant, p.214)
“The significant quality of smell and taste is that it is possible to recognize them, but much more diffcult to recall them.” (Sutton, p.313)
“There is a particular strong line between the senses of taste and smell and the emotional dimensions of human experience.” (Lupton, p.19)
“Taste is a sensation of the moment. It cannot be preserved.” (Fisher, p.325)
Looking forward reading another book on taste by the same author: “Making Sense of Taste: Taste, Food, and Philosophy” (Cornell University Press, 1999)